The forgotten sense
In December, the new Grand Musée du Parfum
opened its doors in a 1,400-sq-m (15,000-sqft) private mansion in the heart of Paris that once housed Christian Lacroix couture.
An emblematic setting to explore the many facets of this symbol of French art de vivre on a journey through luxury, art, and science.
Visitors can discover the fragrance of Kyphi
, the earliest perfume, created in ancient Egypt, and Jicky
by Guerlain (1889), the first fragrance to combine natural and synthetic essences.
After reconnecting with their sense of smell via a series of interactive experiments, museum goers are immersed in the heart of science.
With this newfound knowledge, a closer look at the perfumer's métier is offered inside a reconstructed perfume boutique.
Musée du Parfum
73, rue du Faubourg-Saint-Honoré, Paris 8 www.grandmuseeduparfum.frTo read in Paris Worldwide