Bvlgari unveils a new dazzling pop-up store at Paris-Charles de Gaulle airport Bvlgari
announces the opening of a new perfume pop-up in Paris CDG Airport
, Terminal 2E, hall M.
From 7 November to 5 December 2017, high-fliers at Paris CDG will embark upon an extraordinary journey around the world of the secret Gems Road.
Accompanying Bvlgari on this exclusive journey is Nataly Osmann
, the glamorous protagonist of the huge #followmeto
movement. Together, they will unveil the most precious perfumes
and places on the secret Gems Road.
Inspired by travel and gems
The BVLGARI pop-up store stages the story of great travellers and powerful merchants by displaying the most emblematic symbols of their conquest, power and knowledge. At its centre is a masterpiece of obelisks, witnesses to great conquerors and merchant caravans loaded with precious gems and cargo. Like contemporary conquerors, today’s travelers discover the Le Gemme
collection, laid out in an irresistibly playful yet sophisticated environment. All around, a series of crafted fixtures invite browsers t
o discover the new fragrances
. At the rear of the store, a kaleidoscope of colorful flowers, patterns and video, draws them deeper inside the unique world of Bvlgari beauty and magnificence. The pop-up is decorated with the intricate mesh pattern that covers the facade and many of the interiors of the Bvlgari flagship on via Condotti. The bold circles and squares of the Roman Pantheon floor provide the interior design’s unifying theme, and an eight-pointed star pays homage to Bvlgari’s proud Roman roots.
Inspired by the tradition of High Jewellery
and its values of excellence and uniqueness, Le Gemme collection represents the olfactory tribute to the precious stones
that are emblematic of the Roman jeweler.
Malakeos fragrance takes travellers through the grandeur and opulence of Czarist Russia. The infinite green of the malachite gemstone, set in the profuse coniferous green of the Ural forests, exudes the healing and well-being powers of nature. Tygar reveals India’s shimmering golden-brown Tiger’s Eye gemstone, which draws its energy from the vibrations of the earth and sun. Inspired by the majestic feline of its name, it conveys the fiery courage, action and mental power of the great Indian warrior Shivaji. Ambero leads travellers to the shores of the Levant in Eastern Mediterranean through the resplendent glow of Kahraman Amber, the most ancient natural treasure of the region.
Travelers will be also invited to discover the Bvlgari Le Gemme Gems Road by choosing a magnificent
“on the road” portrait of the famous star of the #followmeto experience. Back in 2011, Nataly and her then-boyfriend Murad Osmann
started to make #Followmeto photos — stunning images of Murad following Nataly, each time to a new location. The idea in the images is always the same: a girl takes a young man’s hand and leads him to the most iconic places on earth. The project, celebrating a love for travel
, for the unknown, for beautiful places.
Paris-Charles de Gaulle Airport
Terminal 1, boarding level
Terminal 2A : A-C link
Terminal 2E, halls K and M